Video is becoming such an important part of web content that we're seeing individuals and groups of all skill levels jumping into video creation and video marketing. So while Final Cut Pro or Adobe Premier may be dominant video editing software choices for professionals, there are millions and millions of new video producers who don't quite have the skill set for the high end tools. If you're a video creator looking for a great intermediate video editing solution that has a few more bells and whistles than the bare-bones offerings but not the overwhelming options of the professional suites, Camtasia Studio 7 offers a powerful yet simple option

Google Plus opened wide to the public a couple of weeks ago, but since then, there’s been very little in the way of official updates. Until this week, that is. There’s a ton of news this week regarding Google Plus, including some eye-catching statistics on membership and service usage

In response to the current election environment and just in time for the big GOP Debate on CNN (October 18), GoAnimate today released 20 unique (and amazingly accurate) animated character depictions of all the major political players in the Presidential race.

Once a week, I take a little time out from the more serious online video pursuits to compile a round up of the week’s best viral videos. Some are from amateurs, some come from brands, and some come from video producers who straddle the line between the two. But in every viral video success there is some lesson or nugget of truth that all video marketers can learn from and apply to their own efforts.

One of my favorite things about Google Plus is how it’s part Facebook and part Twitter. I follow a host of interesting people on Google Plus, many who have never met me at all.

Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com , recently presented the session,

I interviewed Mandy Swift, a self-dubbed “online marketing personal trainer” about the benefits of developing a fitness plan for one’s online marketing and social video activities that helps build business success, professional growth, and overall personal health and well-being. The “Personal Trainer” Approach To Doing Social Video Marketing Mandy Swift of FitnessMarketingSOS.com is a good representative I think of one section of our audience here at ReelSEO: People who gravitate into online video from a very different profession, and apply some of the skills and experiences of their previous career into online video marketing. Mandy is a veteran professional fitness trainer (now part-time) out of the UK, who infused her experience and passion for physical fitness into her personal marketing brand.

We’ve all sat down to watch a YouTube video at one time or another and wondered about the strange little boxes of text that pop up at random points throughout the video; distracting us, making us read when all we wanted to do was mindlessly watch an Internet video. While, yes, these little boxes are nothing new and can be annoying and over used, they serve a greater purpose

Behold the power of YouTube. You might have heard about the U.S. Marine, Scott More, who created a YouTube video to publicly invite Hollywood actress, Mila Kunis, to a military ball

I noticed something I’d never seen before while watching a YouTube video last night.