Web video marketers interested in creating and distributing video email marketing campaigns should consider one of five different tactics designed to ease the creation of video email messages.

Web video marketers need to understand the difference between optimizing video content for video seo and sem and optimizing for social media channels.

Web video marketers can improve the performance of video content uploaded to the YouTube video sharing site by following three simple tips.

B2B video marketers need to be aware that websites, including Facebook and YouTube, are frequently blocked by organizations, so content used for B2B video marketing should not be hosted solely on these sites.

Web video marketers can best prepare to avoid the "codec wars" by following one of three different format options until the industry determines what video codec will be the dominant format.

Web video marketers can take advantage of the Facebook social networking site by creating a video specifically for their Facebook landing page and encourage fans to share the video content.

Web video marketers can leverage a range of free online video editing tools to ease the video production process.

Web video marketers can may be able to simplify their video production process for screencast style content by using desktop tools created by TechSmith.

Web video marketers should incorporate mobile video marketing best practices as a way to reach the growing mobile audience.

Web video marketers should measure the effectiveness of their campaigns through a number of key metrics including the overall number of viewers, the average amount of time each viewer watched a video, and the video's watch to completion rate.