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Tag: video-marketing

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Twitter: We Want Users to Binge-watch Our Video Content Too!

According to new research carried out by the social network, 82% of Twitter users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. The site itself wants to introduce a 'Related Videos' feature “get people to binge on videos as they do on YouTube.”

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Twitter: We Want Users to Binge-watch Our Video Content Too!
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How Charities are Using Video to Raise Awareness for Nepal

In the aftermath of the devastating Nepal earthquake, how are charities using video to rise above the noise of news footage and user-generated content to reach out those willing to donate? And how can charities maximum their impact in the critical few days after natural or man-made disasters?

View post: How Charities are Using Video to Raise Awareness for Nepal
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How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]

Searches for "how-to" do something on YouTube are growing 70% year-on-year.

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How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]
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More Love For Mother's Day Videos on Facebook Than YouTube

On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.

View original post here: More Love For Mother's Day Videos on Facebook Than YouTube
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Viral Video Roundup April 2015: Are Facebook Fans More Engaged?

Some of the videos that went viral in April saw a huge difference in views and engagement on Facebook compared to YouTube. Yes, autoplay is a factor, but are fans on Facebook just more engaged than those on YouTube?

Continued here:
Viral Video Roundup April 2015: Are Facebook Fans More Engaged?
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Is the UK General Election on YouTube as Compelling as Game of Thrones?

The UK Electorate go to the polls this week. But in a general election that's too close to call, how are main political parties using YouTube and video marketing to reach the voter. And what has 'Game of Thrones' got to do with it?

See the original post here: Is the UK General Election on YouTube as Compelling as Game of Thrones?
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The UK General Election on YouTube: As Compelling as Game of Thrones?

The UK Electorate go to the polls this week. But in a general election that's too close to call, how are main political parties using YouTube and video marketing to reach the voter.

See the rest here: The UK General Election on YouTube: As Compelling as Game of Thrones?
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5 Ways Brands are Using Snapchat for Marketing and Promotion

Understanding Snapchat, and knowing exactly how to use the platform for video marketing, visibility and brand awareness, can be very challenging. If you are struggling to find success with the app, we show you 5 brands that have figured out what works for them.

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5 Ways Brands are Using Snapchat for Marketing and Promotion
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Why Are Advertising Executives Rooting for Facebook Video Ads?

A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.

Excerpt from:
Why Are Advertising Executives Rooting for Facebook Video Ads?
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Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]

According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.

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Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]
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