I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video --creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can be is through interactive video.
We've written about OK Go several times here at ReelSEO. Their music videos are always viral events, due mostly to the time and care they put into them--oh, and the insane level of creativity. I've often said that it'd be endlessly entertaining just to be a fly on the wall during one of their music video brainstorm sessions.
Volkswagen’s Super Bowl teaser ad The Bark Side was top dog in January in Unruly’s Global Ads Chart .
The verdict is in: Online videos are the new marketing method for businesses, both small and large alike.
We all know it's important that we upload video content on a regular basis because it helps us build momentum, increases our videos' ranking in search, and keeps our audience engaged. But sometimes keeping up with a regular schedule is just too difficult because our content requires high production value that's unreasonable to pull off on a weekly basis. Other times it's just because we don't have any more ideas for video content.
Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked.
It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out the enthusiasts.
The box office is booming this January.
Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.
