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Tag: video-marketing

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Why Are Advertising Executives Rooting for Facebook Video Ads?

A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.

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Why Are Advertising Executives Rooting for Facebook Video Ads?
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Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]

According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.

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Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]
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The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform

Go here to read the rest: The Vimeo Playbook: How to Optimize Content for Vimeo on Demand
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Snapchat: How Ephemeral Video Marketing is Engaging Viewers

While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic.

Read the original post: Snapchat: How Ephemeral Video Marketing is Engaging Viewers
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How-to Use YouTube Analytics To Measure Viewer Engagement [#TubeTalk #64]

YouTube Analytics is an absolutely invaluable addition to any creator or video marketer's toolbox. In this week's TubeTalk podcast, we discuss how to use the feature to measure the engagement of your video content with viewers.

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How-to Use YouTube Analytics To Measure Viewer Engagement [#TubeTalk #64]
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How-to Recreate YouTube's Hero, Hub, Hygiene Strategy For Your Brand [#TubeTalk #63]

YouTube's much talked-about Hero, Hub and Hygiene strategy offers a solid content marketing structure for your videos. But how do brands recreate that strategy so their content generates the engagement they need? We discuss this all-important topic on this week's ReelSEO TubeTalk podcast, the best podcast for YouTube video marketing tips.

More here: How-to Recreate YouTube's Hero, Hub, Hygiene Strategy For Your Brand [#TubeTalk #63]
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Viral Video Roundup for February 2015: Speed Dating & Power Rangers

We take a look at some of the most successful branded ads and user-generated video content that has gone viral this month, and discuss what lessons marketers can learn from them.

See the rest here: Viral Video Roundup for February 2015: Speed Dating & Power Rangers
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How to Optimize YouTube Videos for Mobile Devices [#TubeTalk #61]

Half of all YouTube traffic comes from mobile devices so what is the best way to optimize your videos for mobile? On this week's TubeTalk podcast we discuss getting the most out of your mobile traffic analytics, explain the difference between the YouTube mobile apps, and confirm which annotations work on phones and tablets.

The rest is here: How to Optimize YouTube Videos for Mobile Devices [#TubeTalk #61]
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No Movie Trailer Is Without Sin - CinemaSins Review 2015 Oscar Nominees for Best Picture

The 2015 Academy Awards are just days away and ReelSEO enlisted YouTube stars CinemaSins to review the movie trailers for the 8 films nominated for an Oscar for Best Picture.

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No Movie Trailer Is Without Sin - CinemaSins Review 2015 Oscar Nominees for Best Picture
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How Many Views Does a YouTube Video Get on Average: By Category

Do you know how many views a YouTube video gets on average? We took a look at 9 of the major categories and analyzed the average amount of views across each category

Go here to read the rest: How Many Views Does a YouTube Video Get on Average: By Category
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