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Tag: video-marketing

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ALS Ice Bucket Challenge Results: Biggest Video Meme, 1.3B Views

The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with 1.3 Billion Views.

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ALS Ice Bucket Challenge Results: Biggest Video Meme, 1.3B Views
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Why Every Brand Needs to Create Haul Videos For The Holidays

Haul videos are astonishingly popular on YouTube. It's a trend that brands need to leverage all year round, but especially in the holiday season. Haul Videos are so influential they are one of the major drivers of earned media to brand channels

Continue reading here: Why Every Brand Needs to Create Haul Videos For The Holidays
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Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline.

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Video Marketing for Non-Profits: Campaigns Generated 670M Views in 2014

Video is an incredibly powerful medium for charities and non-profit organizations to use as part of their digital marketing strategies. This year alone, branded non-profit videos have generated 670 million views, and raised awareness for a huge number of causes

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Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated that they have used them as part of their research into a product.

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5 Tips for Shooting Professional Hyperlapse App Videos [Creators Tip #170]

Videos shot using Instagram's Hyperlapse app make for great short-form clips that can used in any video marketing campaign. In this week's Creator's Tip, we give you 5 tips for shooting the most professional footage using the app and your smartphone

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5 Tips for Shooting Professional Hyperlapse App Videos [Creators Tip #170]
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How-to Only See Videos From the YouTube Channels You Subscribe To

If you are active on YouTube and watch a lot of content, the site will populate your signed-in home page with other recommended videos it thinks you will like.

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How-to Only See Videos From the YouTube Channels You Subscribe To
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How One Twitch Channel Boosted Video Views By 380% in a Day

Reel Gamer is a resource that helps gamers build their audience, both on Twitch, and on YouTube. The site created specific video content around a particular event, and generated a huge 380% increase in views on Twitch overnight. Read about how it did it, and what it takes to engage an audience to that extent.

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How One Twitch Channel Boosted Video Views By 380% in a Day
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3 Top Tips for a Successful B2B Marketing Video Strategy [Creator's Tip #168]

43% of businesses looking to source a product or service from another brand use online video as part of their research process. So, how do you make your B2B video stand out from the crowd?

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3 Top Tips for a Successful B2B Marketing Video Strategy [Creator's Tip #168]
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Video Production and Copyright: Protect Yourself In Agreements!

If you produce video, then understanding the basics of copyright law will stand you in good stead for avoiding conflicts with clients. It could even help you negotiate effectively to earn extra revenue from your productions

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