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Tag: video-marketing

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It's Official: 50% of YouTube Traffic Now Comes from Mobile

YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase in watch time on the site by 50% per year.

More here: It's Official: 50% of YouTube Traffic Now Comes from Mobile
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Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement should be the metric that publishers and advertisers need to track

The rest is here: Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?
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Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views

Read the original here:
Facebook Video Views and Posts: Lies, Damned Lies, and Statistics
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How To Track Visitors from YouTube to Your Own Website [Creators Tip #164]

Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.

Read the rest here:
How To Track Visitors from YouTube to Your Own Website [Creators Tip #164]
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Best Ways to Optimize Your YouTube Video Ads Campaign [#TubeTalk #45]

On this week's TubeTalk podcast, we bring you 3 invaluable tips for your YouTube video ads campaign, including how to set up a "Similar to Watched a Video" remarketing list, and the best use of TrueView In-Display ads.

See the rest here:
Best Ways to Optimize Your YouTube Video Ads Campaign [#TubeTalk #45]
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YouTube Stars Generate Impressive CPM Growth, But Let’s Not Get Too Excited

Hank Green of the Vlogbrothers has released details of the growth of CPM rates that their network of YouTube channels are attracting.

Go here to see the original:
YouTube Stars Generate Impressive CPM Growth, But Let’s Not Get Too Excited
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Six Viral Video Myths That Refuse to Die

Some video marketing myths seem to have a life of their own, long after they have been dead and buried. No, you are not 53 times more likely to appear on page one of Google if you have a video on your website, and no, throwing kittens into the mix won't give you a viral video. We bust out the biggest myths for you

Link: Six Viral Video Myths That Refuse to Die
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The Most Effective Video Types for YouTube Ads [Creators Tip #162]

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week's Creator's Tip, we discuss the most effective types of video for each YouTube ad group.

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The Most Effective Video Types for YouTube Ads [Creators Tip #162]
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3 Best Practices for Branding Your YouTube Channel [#TubeTalk #43]

On this week's TubeTalk, the podcast for YouTube marketing tips, we give you three best practices for branding your YouTube channel including how to use the branding watermark with InVideo programming, the best way to brand your Channel icon, and how to set up Channel Art.

See more here: 3 Best Practices for Branding Your YouTube Channel [#TubeTalk #43]
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The Top 20 Most Shared Online Video Ads For September 2014

The launch of the new iPhone 6 attracted a huge amount of attention for Apple last month, both good, and bad, but it was Ikea, not Apple, that grabbed the top spot for the most shared video ad of September 2014. “Experience The Power Of The Bookbook” showcased the Swedish company’s new catalogue with a perfectly pitched parody of Apple’s branding.

Read more here: The Top 20 Most Shared Online Video Ads For September 2014
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