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Tag: video-marketing

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How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

Video is undoubtedly one of the most effective marketing vehicles for the travel industry.

Visit link: How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]
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VICE News: Using Social Video to Target and Engage Millennials

VICE has become one of the world’s leading go-to news and current affairs resources for under 34 year olds.

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VICE News: Using Social Video to Target and Engage Millennials
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Gary Vaynerchuk: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer' is a new video marketing series that takes an in-depth look into the video content, promotion, and programming strategy of major players on YouTube. This week, we put entrepreneur and social media guru Gary Vaynerchuk through the wringer.

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Gary Vaynerchuk: YouTube Channel Review - Through the 'Reel' Wringer
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How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video Marketers

Big brands have always known that creating authentic, emotional video content is the best way to reach an audience. Now the rest of us are catching on, and many startups and smaller brands are leveraging the power of emotional impact to produce better content.

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How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video Marketers
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Casey Neistat: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer' is a brand new series from VidiSEO that takes a deep-dive into the video programming and marketing strategy of major players on YouTube - from big-name brands, to top independent creators. This week, we put filmmaker Casey Neistat through the wringer, and he comes out pretty well.

Excerpt from: Casey Neistat: YouTube Channel Review - Through the 'Reel' Wringer
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How-to Master the Facebook Video Algorithm: 3 Winning Tactics

There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky.

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How-to Master the Facebook Video Algorithm: 3 Winning Tactics
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Avoid Losing Money to Data Loss, Tools to Back up Your Video Content

According to a survey by Kroll Ontrack, only 33 percent of companies recover 100 percent of lost data, and 67 percent were unable to restore most of their data. Scary statistic

Visit link: Avoid Losing Money to Data Loss, Tools to Back up Your Video Content
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Twitter: We Want Users to Binge-watch Our Video Content Too!

According to new research carried out by the social network, 82% of Twitter users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. The site itself wants to introduce a 'Related Videos' feature “get people to binge on videos as they do on YouTube.”

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Twitter: We Want Users to Binge-watch Our Video Content Too!
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How Charities are Using Video to Raise Awareness for Nepal

In the aftermath of the devastating Nepal earthquake, how are charities using video to rise above the noise of news footage and user-generated content to reach out those willing to donate? And how can charities maximum their impact in the critical few days after natural or man-made disasters?

View post: How Charities are Using Video to Raise Awareness for Nepal
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How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]

Searches for "how-to" do something on YouTube are growing 70% year-on-year.

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How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]
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