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Tag: video-marketing

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JJ Watt and Gatorade Teach Us a Lesson in Video Marketing

Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.

See the article here: JJ Watt and Gatorade Teach Us a Lesson in Video Marketing
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Social Media Etiquette: Going Social with Sharing your Media

Online decorum, or, social media etiquette is a hotly debated topic – and rightfully so! Say too little, and your audience can assume you are ignoring them or their requests, say too much, or worse, saying the wrong thing, and you can become the center of attention, and be an embarrassment to yourself, your company and your brand.

Originally posted here: Social Media Etiquette: Going Social with Sharing your Media
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Facebook Video Compilation Pages Get 3x More Views Than Top Branded Creator Pages

Facebook compilation pages, or aggregator accounts, are big news on the networking site with the top 10 most successful pages generating 7.1 billion views in July 2015 alone. That's almost 3x the views of the top branded Facebook pages like Buzzfeed Video.

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Facebook Video Compilation Pages Get 3x More Views Than Top Branded Creator Pages
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Why Each Social Video Platform Needs its Own Story Telling Strategy

Did you know that the most popular type of video content on Instagram revolves around pop culture, or that user-generated videos uploaded to Facebook tend to do better than other types of video uploaded to the networking site?

The rest is here: Why Each Social Video Platform Needs its Own Story Telling Strategy
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How Social Video Helped Cecil the Lion: Jimmy Kimmel Plea Raises Nearly $1M

Jimmy Kimmel's heartfelt reaction to the killing of 'Cecil the Lion' not only went viral on Facebook and YouTube, but uploading the broadcast to both platforms created maximum impact for the topic, and helped raise nearly $1M towards lion welfare.

Read the original:
How Social Video Helped Cecil the Lion: Jimmy Kimmel Plea Raises Nearly $1M
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Facebook and Twitter: Why Video Marketers Need to Treat Them Differently

Facebook and Twitter are often lumped together when it comes to implementing a video marketing strategy, but each social video platform has its own unique set of characteristics and each has its own dynamic when it comes to followers, and influencers.

See the article here: Facebook and Twitter: Why Video Marketers Need to Treat Them Differently
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What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.

Read the original here: What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?
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Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run?

Read the original here: Facebook Video Owns Day One, But YouTube Wins the Long-Term Love
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VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice

VidCon 2015 was a must-attend event for brands and video marketing teams, and we bring you news on the latest trends in the digital video marketing business, along with strategic insights, critical data, and tactical advice from the Industry Track.

Read more here: VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice
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Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

Airbnb and Uber may not be direct competitors, but they are both leading brands in the 'on-demand' economy. We look at how both companies are using video to tell there particular stories, and find that there's plenty of room for improvement when it comes to driving an engaged audience.

Originally posted here:
Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]
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