There, I Said It: Screw Viral Videos

Organizations need to stop chasing viral video as a cornerstone of their online video marketing efforts and instead develop web video marketing campaigns that deliver repeatable, measurable and sustainable views.

3 Simple Tips For Business Video Analytics

Web video marketing content can be measured by the number of video views, the amount of time viewers watched with the content, and how the video helped to convert viewers to an engagement action.

Most Retailers Use E-Commerce Videos

While retailers are incorporating some online video into their websites, more web video marketing tactics should be utilized to increase eCommerce sales.

Shooting for the Small Screen: Do the Old Rules Apply?

Web video marketing content creators should consider how the video content will be viewed and avoid tactics such as heavy pan movements in order to create the clearest quality video.

Online Video, It’s Not Just About Advertising Anymore

The emergence of online video means that it has moved beyond just advertising and web video marketing has increasingly become an important tactic.

Now look here, now learn from this …

A two-day web video marketing effort in support of Procter and Gamble’s “Old Spice” brand could help organizations understand how to leverage online video content for marketing purposes.

Case Study: How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent

To reach a young, urban target audience of 18 to 25-year olds, Colgate-Palmolive utilized web video marketing as part of the marketing mix in the launch of the Colgate Wisp disposable toothbrush.

Four Top Questions to Ask Before You Invest in Video

Organizations need to consider what role video content plays in the marketing mix and how the effectiveness of a campaign will be determined before developing web video marketing content.

Hope I die before I get old

A new web video marketing effort in promotion of Toyota’s Siena mini van targets hip parents in a fun video series titled “Swagger Wagon.”

Campaign Offer Plenty of ‘Nothing’

Providence, RI_based Nail created the “Nothing” campaign on behalf of the Rhode Island Community Food Bank which includes social networking and web video marketing content.

Next Page »