One of my favorite types of branded online video content is the fake out, where a seemingly-normal YouTube page is revealed to be a full-page Flash animation or some other marketing trickery. We’ve seen Wario break the page apart. We’ve seen Stallone blow it to smithereens

Online video has proven to be an effective tool for real estate agents.

When you think of YouTube, you don’t necessarily think of the automotive industry. You think of viral videos such as Rebecca Black’s Friday or other such videos that tend to generate a ton of views and a lot of controversy. However, for a while now, YouTube has been a great starting point for companies in the automotive industry that want to show off their latest and greatest by showing off their products in videos that go viral within the community.

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve superior ...

There’s a new report out from eMarketer called “7 Trends for Video Advertising Engagement.” It’s a 23-page affair examining the ins and outs of video marketing engagement—how to engage viewers, how to measure engagement levels, and much more. It’s exhaustive on the topic of online video ...

Video has quickly become the most in-demand content variety on the web, which has businesses, individuals, marketers, and consultants scrambling embracing video in a major way. They’re starting YouTube channels, embedding clips on blogs and corporate websites, and even sharing video links on Twitter and Facebook. ...

Major worldwide catastrophes and global news events have a way of swooping in and completely dominating the viral video world, and the situation in Japan is living proof. Videos of the earthquake in action, videos of the tsunami’s devastation, and videos of explosions at the nuclear ...

I know how tough it can be to get going on a Monday morning.

Experts weigh in on the mistakes small businesses make when creating web video marketing campaign, including unrealistic expectations about viral video marketing content.

Thinkmodo, a viral marketing firm, creates online video content that makes viewers believe that the videos are original and authentic when they are in fact created for viral video marketing campaigns.