Poptent , a crowdsourced video production company catering to brands and ad agencies, is growing. They’re also expanding into new regions, with a brand new office in Sao Paulo, Brazil

Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to your video’s success. Here are 5 simple steps you can take when writing your next script

Working in creative requires thick skin. It’s the business of rejection.

I like making money as much as the next guy, but the last three or four consulting clients all shared a problem so basic that I was almost embarrassed to take their money. Specifically, they came to me concerned about poor video quality, and the simple fact was that the data rate of their video was just too low

You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend as much as $100 on procuring original content from as many as 20 new channels. Now, nearly two months later, All Things Digital has turned up even more interesting information about the endeavor

It’s been said that Great Content is the best SEO. When it comes to video there’s another way to say it: “Entertain or Die.”

Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I’m not talking exclusively about e-commerce, either, but also ways that video is being molded into our real world shopping experiences

We recently discussed the definition of “social video ,” and looked at why it’s on the rise.

I recently got an email that talked about Alphabird picking up PlaceVine for some undisclosed amount. But what I found more interesting in the release was this contest that PlaceVine is running. Essentially, they give you assets, ask you to submit a video based on certain specifications and if approved, you can start getting paid for your YouTube views on the video until the award pool is consumed.

We talk about video, how to get it online, how to help people find it. But we rarely ever talk about the software for actually making, editing and putting it all together. So I got my hands on some video editing suites including the Corel Video Studio Pro X4 .