Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. They give a good list of reasons as to why you would want to integrate and a list of content management systems (CMS) they’ve already got integration initiatives with

Nielsen is getting into the cross-platform campaign tracking business. It should have been clear that they were working on it after last month’s report with YuMe . Now, they say they’re ready to roll out a new reporting service that will cover both TV and online ads with a standardized rating

It’s a dark day indeed for online video, H.264 has seemingly won the war without any real battles being fought. Google has yet to remove H.264 from Chrome and now someone high up at Firefox has pretty much stated that they’re throwing in the towel as well. Honestly, it makes sense.

Well, it seems some companies, including Netflix and Microsoft, have got together behind a single format for media streaming. The format, MPEG DASH, now has its own Promoters Group . DASH, or dynamic adaptive streaming over HTTP, was just finalized in November and allows for, obviously, the ability of the stream to change bitrate based on network health.

MPEG LA have announced pricing for licenses on the Multiview Video Coding 3D codec. It covers everything from hardware that will use it to subscription services and prices range from one cent per disc to $300,000 for big subscription services

The Hollywood Reporter have cited a source that says Google has made some regulatory filings that look like a pre-cursor to a pay TV system and would see Google filing for “cable TV franchise licenses” in Kansas City (both MO and KA). So the way I see it is this, cable operators and MSOs are not going to be too happy with Google trying to muscle in on their territory and clogging their bandwidth with great video content

GetHired.com has officially launched and gives job candidates a way to show themselves off to potential employers with the power of online video resumes. It's no big surprise but it is definitely an interesting use of online video. Online video is all the rage, we even had our own awards ceremony at CES for original web series (IAWTV), so what better way to get yourself out there and marketable as a potential employee than to use the major Internet trend, online video?

Remember all the hustle and bustle there was to get HTML5 off the ground and implement immediately even though there was no standard codec, it lacks tons of functionality and all that? LongTail Video does and they broke down just where it all stands now in a nice, informative way in the LongTail Video State of HTML5 Video .

HTML5 is the future of video. Probably. Or if not HTML5, its successors

And you all thought that Verizon was just aiming to cover its own customers and network with content? Well, apparently we were all wrong.