The Q2 report “Online Video & the Media Industry” from Brightcove and TubeMogul reiterates the importance of VSEO, as search continues to be the main method by which viewers are referred to video. However, as tidily summarized by Jeremy ...
Excerpt from:Marketers should consider a simplified approach when creating video email campaigns by focusing on the video content instead of integrating audiovisual messaging into a standard HTML format.
See the original post here: Inbox Insider: Video e-mail marketing on the rise, with hurdlesAccording to the results of the 2010 Video Email Marketing Survey and Industry Trends Report, 7 in 10 marketers are currently deploying video email campaigns because marketers realize that audiovisual content draws a higher engagement rate than static content.
More:The 2010 Video Email Marketing Trends Report, recently published by ExactTarget, Flimp Media and the Web Video Marketing Council, found that marketers believe that consumers are more apt to purchase a product or service after viewing an email message that contains audiovisual content.
Original post: 50 Percent of Marketers Already Using Video With EmailAfter identifying the objects of a web video marketer campaign, should analyze performance analytics and also look to see if the video content contributed to employee time savings as two metrics for determining the ROI of video content.
Continued here: How to Measure ROI for Online VideoMonth-Long Optional Theme: VIDEO As I was singing (more like shouting) along with the radio in my car a few months ago, I realized that sound and motion are huge parts of a lot of people's days. DITL is not (nor will ever be) a video ...
Original post: ditl: Month-Long Optional Theme: VIDEOWhat Makes A YouTube Video Rank?
The rest is here:The 2010 Video Email Marketing Survey found that 50 percent of marketers are currently creating video emails, while 73 percent believe that video email significantly increases email click thru and conversion rates.
See the article here: Web Video Marketing Council 2010 Video Email Marketing Survey Reveals that Use of Video Has Become a Common Practice for Email MarketersData from IVdopia shows that mobile video ads perform close to 100 times better than Web browser-based video ads, allowing users to replay multiple clips, share with friends and spread the video virally.
Read more here: Mobile video ads perform 100 times better than online video ads: iVdopiaWeb video marketers should measure the effectiveness of their campaigns through a number of key metrics including the overall number of viewers, the average amount of time each viewer watched a video, and the video's watch to completion rate.
More: Understanding Analytics: The Metrics that Matter
