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Tag: viral

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Reddit + Video: A Comprehensive Guide for Video Marketers

Proclaiming your website to be the "front page of the internet" takes some chutzpah, but in the case of Reddit, there is a lot of truth in that assertion. Reddit attracted 135,017,412 unique visitors in Aug 2014, and is arguably, the source for everything shiny-new, and popular on the internet today

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Reddit + Video: A Comprehensive Guide for Video Marketers
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The Top 20 Most Shared Online Video Ads For August 2014

Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of ALS. But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge, advertisers like Old Spice also got in on the act.

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The Top 20 Most Shared Online Video Ads For August 2014
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Experts Debate Winning Video Metrics for Brands in 2014

Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of top video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why

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Experts Debate Winning Video Metrics for Brands in 2014
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Why Brands Should Jump on Tumblr for Video Marketing

Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit, and although it may have a smaller user base than other social networks, its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms

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Why Brands Should Jump on Tumblr for Video Marketing
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Shakira’s and Activia’s ‘La La La’ Now Most Shared Video Ad Ever

An ad for Danone’s Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time. The three-and-a-half minute music video – “La La La (Brazil 2014)”, released in partnership with the World Food Programme - has overtaken Volkswagen’s Super Bowl commercial “The Force”, which has held the number one position since February 2011.

View post: Shakira’s and Activia’s ‘La La La’ Now Most Shared Video Ad Ever
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Building a YouTube Audience Takes Authenticity and Passion

YouTube used to be known for being the home of interesting content that couldn’t be found anywhere else - it was the home of the one off video.

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Building a YouTube Audience Takes Authenticity and Passion
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Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views.

The rest is here: Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads
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How Many Views Per Hour is Your Video Getting on YouTube?

As a brand, creator, or video marketer, there is nothing more exciting - or nerve-racking - than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour

Read more here: How Many Views Per Hour is Your Video Getting on YouTube?
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Trending Tools: Use Them to Create Smarter Video Content

Creating consistent, interesting, and relevant video content can be a daunting task, particularly if you are relying on that content to drive sales or other types of conversion. Luckily there are some fantastic, free tools on the market that can help you identify trending topics to give you plenty of ideas.

Read the original: Trending Tools: Use Them to Create Smarter Video Content
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Zach Anner’s ‘Workout Wednesday’ Goes Viral On YouTube, Is The Best

Zach Anner doesn’t post videos to his YouTube channel as frequently as he used to, but the content he does release is always great. The comedian–now based in Los Angeles–has released a new episode of his Workout Wednesdays series, and it has received more than 700,000 views in two days

Read More: Zach Anner’s ‘Workout Wednesday’ Goes Viral On YouTube, Is The Best