The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been behind several of the industry’s early brand viral video hits ..

Think nothing interesting ever happens in Belgium? Think again.

A few days ago, cable’s TNT unleashed a “We Know Drama” ad that, ironically, is really funny.

It used to be that YouTube was a place for short-form cat videos, pranks, and baby clips to go viral. While that’s still true, most of us know that today YouTube is much, much more than that.

It’s slowly becoming its own genre: put a bunch of recognizable YouTube characters in a commercial and sell your brand with them.

Another week, another fresh batch of the most popular videos. Some are from brands–and this week, we have an excellent selection of great branded videos for you–and others are from individuals.

So we should know by now that achieving viral status on a video should not be your goal.

So many changes to keep up with at YouTube lately, but don’t worry — we got you covered! This week on The Reel Web we summarize a lot of the changes happening at YouTube, including the algorithm changes to how related and recommended videos are chosen and shown. We also take a look at the new YouTube video player that will be coming out sometime soon, and some of the statistics surrounding the new design changes to YouTube channels

I saw a story coming out of SXSW over the weekend that featured Jeremy Sanchez of Global Strategies and Robert John Davies of Ogilvy, who ran a panel explaining that businesses looking to get into video shouldn’t be aiming to become a viral sensation.