I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been behind several of the industry’s early brand viral video hits ..
Excerpt from:It’s slowly becoming its own genre: put a bunch of recognizable YouTube characters in a commercial and sell your brand with them.
Another week, another fresh batch of the most popular videos. Some are from brands–and this week, we have an excellent selection of great branded videos for you–and others are from individuals.
More here: The Week’s Best Viral Videos & Video Marketing Lessons – Hockey Dancing EditionI saw a story coming out of SXSW over the weekend that featured Jeremy Sanchez of Global Strategies and Robert John Davies of Ogilvy, who ran a panel explaining that businesses looking to get into video shouldn’t be aiming to become a viral sensation.
You simply can’t have your finger on the pulse of the viral video audience–their wants and needs as viewers–without keeping an eye on the current crop of popular videos.
Creating viral videos is something a lot of people try to do, but creating evergreen videos that have on-going views instead of a flash-in-the-pan spike is perhaps more beneficial in the long-term.
There are a number of ways video makers can get their audience to become active viewers.
Every week we try to bring you a cross section of some of the week’s best viral videos from brands and individuals. In most cases, there’s something we can learn and apply to our own video marketing efforts for every one of the examples–though if you’re only watching for fun, and not for any higher learning purpose, it’s fine by me.
Today’s big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcrunch pulled out one little nugget that I thought most of you would need or want to see: Only 16% of your Facebook friends, whether you’re an individual or a business, see the things you post on your wall . Have you ever posted to Facebook some incredibly clever one-liner or super-interesting piece of content, only to grow sad and pathetic as absolutely none of them “like” it or comment on it
I would rather have 10 video views from actual engaged viewers who are connecting to the content than have a million useless views from non-engaged or paid viewers.
