I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been behind several of the industry’s early brand viral video hits ..
Excerpt from:Think nothing interesting ever happens in Belgium? Think again.
Link:A few days ago, cable’s TNT unleashed a “We Know Drama” ad that, ironically, is really funny.
It used to be that YouTube was a place for short-form cat videos, pranks, and baby clips to go viral. While that’s still true, most of us know that today YouTube is much, much more than that.
On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, “Young adults are the most ‘contagious carriers’ in the viral spread of online video.”
It’s slowly becoming its own genre: put a bunch of recognizable YouTube characters in a commercial and sell your brand with them.
So we should know by now that achieving viral status on a video should not be your goal.
You simply can’t have your finger on the pulse of the viral video audience–their wants and needs as viewers–without keeping an eye on the current crop of popular videos.
Creating viral videos is something a lot of people try to do, but creating evergreen videos that have on-going views instead of a flash-in-the-pan spike is perhaps more beneficial in the long-term.
Every week we try to bring you a cross section of some of the week’s best viral videos from brands and individuals. In most cases, there’s something we can learn and apply to our own video marketing efforts for every one of the examples–though if you’re only watching for fun, and not for any higher learning purpose, it’s fine by me.
