Major worldwide catastrophes and global news events have a way of swooping in and completely dominating the viral video world, and the situation in Japan is living proof. Videos of the earthquake in action, videos of the tsunami’s devastation, and videos of explosions at the nuclear ...

YouTube, like their parent company, has some pretty slick programming applications. The most impressive, in my opinion, is Content ID. Content ID monitors uploaded video and alerts copyright holders whenever copyrighted video content is used illegally – automatically.

I know how tough it can be to get going on a Monday morning.

I’m usually full of strong opinions about online video and social media marketing, but after watching the newest Air New Zealand video “Mile-High Madness with Richard Simmons! #RICHROLL,” I’m not sure if it’s the best thing I’ve ever seen or if I should go punch myself in the eyeballs. From either a creative perspective, or a marketing perspective, I can’t make up my mind so I’m going to throw my thoughts up into this little air sickness bag I like to call a post, seal the bag, hit publish and see what happens. The video starts out with a predictably amiable pair of flight attendants that want to run me through a few in-flight safety exercises before we take off

A SmartWater video featuring actress Jennifer Aniston is a viral video marketing sensation for the bottle water brand.

Viral video sensations do not happen accidentally, rather successful viral video marketing requires a combination of good planning and good luck.

Levi's jeans created a "butt cam" viral video marketing campaign that generated 7 million video views on YouTube in a one week period.

Video distribution and promotion are essential elements of viral video marketing campaigns.

The effectiveness of a viral video marketing campaign cannot be gauged solely on views, rather good video content will spur a number of different behaviors that contribute to a successful promotional effort.

Successful viral video marketing campaigns utilize short-form content that is between :15 to :30 seconds in length, with Consumer Packaged Goods (CPGs) driving nearly 20 percent of social video views.