In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.

Today Visible Measures is releasing The 2011 Social Video Advertising Report , an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well

AdAge, one of the most respected marketing and advertising publications in the world, has just updated their list of the top 10 viral video ads of all time . The list is ordered based on total view counts, and while new branded online videos have scored major hits in the last year, several “classic” viral video ads remain in the top ten.

Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they’re not all that surprising. Audiences are choosing to watch online video advertisements more than ever before–as much as 600 million times in Q2, which is up 15% from the previous year.

What exactly is “social video advertising?” Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign?

A list of the most effective viral online video content, compiled by Advertising Age and Visible Measures, found that most of the content was created by professional video producers.