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Tag: web video industry news

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YouTube Suspended Accounts Cull Will Affect Your Subscriber Numbers

YouTube is clearing suspended accounts from its system, and this will have an impact on subscriber numbers on other channels. The good news is that although subscriber counts may fall, view counts will remain the same, as views aren't counted from suspended users

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YouTube Suspended Accounts Cull Will Affect Your Subscriber Numbers
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Why the Twitch Purchase is Great for YouTube But Could Suck for Twitch

The rumor that YouTube will pay $1 billion to acquire Twitch is great news for YouTube and makes perfect sense. Google created a great feature with Google hangouts and although they integrated it well with YouTube, it never gained traction as a community based streaming tool. Acquiring Twitch, even at the steep cost of $1 billion, would instantly give YouTube the top online streaming community

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Why the Twitch Purchase is Great for YouTube But Could Suck for Twitch
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YouTube More Of a Threat To Music Publishers Revenue Than Thought

The music industry has often cited piracy and illegal downloading as the main reason for the decline in revenues over the past decade, A recent report on the effect of sales of Warner Brother's artists during a YouTube blackout, suggests that YouTube may have played a more significant role in loss of earnings than previously thought.

Read the rest here: YouTube More Of a Threat To Music Publishers Revenue Than Thought
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Google's Android TV May Be Joining the Race to Take Over Your Living Room

Because there aren't enough set-top boxes on the market already, Google is reported to have its own new version in the works, just a few years after Google TV failed to gain much traction with consumers. Hot on the heels of Amazon Fire TV, Google's Android TV is said to be already in development

Link: Google's Android TV May Be Joining the Race to Take Over Your Living Room
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New Yahoo Video Platform Aims to Take on YouTube, AOL [Rumor]

Yahoo has big plans for online video, and after the failed attempt to buy Dailymotion last year, reports now claim that the company is launching its own brand new video platform to rival YouTube.

Here is the original post: New Yahoo Video Platform Aims to Take on YouTube, AOL [Rumor]
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YouTube in Firing Line Again in Turkey's Crackdown of Social Media

Just days after the Turkish authorities blocked Twitter in the country, access to YouTube could again be under threat as Google refuses to bow down to requests to remove certain videos. Turkey has also blocked access to Google's DNS servers which many were using as a workaround to get to social media networks.

Visit link: YouTube in Firing Line Again in Turkey's Crackdown of Social Media
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Music Labels Make More Money From Mashups Than Official Videos

User-generated mashups and other types of unofficial music video content are making the global music publishing industry a ton of money.

More here: Music Labels Make More Money From Mashups Than Official Videos
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Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you're using channels you think aren't effective? You wouldn't be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective.

Excerpt from:
Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]
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Cross Screen Digital Video Advertising Gets Best Results [Report]

Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign

Go here to see the original: Cross Screen Digital Video Advertising Gets Best Results [Report]
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YouTube 'Super-Flagger' Program Has Been Quietly Active Since 2012

YouTube is using a team of 'Super Flaggers' to identify and report offensive content that violates its TOS. Most of the 200-strong group are individuals, but there are some “government agencies or non-governmental organizations such as anti-hate and child-safety groups” involved too.

Read the original: YouTube 'Super-Flagger' Program Has Been Quietly Active Since 2012
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