The Web Video Marketing Council

The average US web user spends about four hours per month on social media networks and Brightcove has found that video shared on social networks generates a higher engagement than other web video marketing content.

The highly-regulated pharma industry is slowly incorporating web video marketing into their marketing mix.

Publicly traded health care companies have been reluctant to participate in social media activities, though a few are relying on web video marketing to educate consumers.

For eCommerce web video marketing to be successful, retailers need to do more than just create product videos and move the focus from broadcast to online.

Web video marketing works better than other digital communications because the audiovisual content engages a viewer from both a sound and a sight perspective.

Due in part to the surge of distribution opportunities available to share web video marketing content, Hollywood A-List directors are more open to create advertising for major consumer packaged good grands.

With over 2 million customers, eCommerce retailer AsSeenOnTV.com aims to expand its reach by moving into web video marketing and mobile video marketing to promote products.

Beyond making sure that the video content gets in front of key viewers, marketers can look at a combination of factors - including click throughs, shares and general buzz - in terms of analyzing the performance of a web video marketing campaign.

The success of Pinnacle Foods Group's Aunt Jemima web video marketing campaign has resulted with the brand's first broadcast television flight since 2006.