In our opinion, all brands should have a presence on YouTube.

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about. It seems that online video has been all over the place in terms of online marketing as 81% report ...

The Web Video Marketing Council

The average US web user spends about four hours per month on social media networks and Brightcove has found that video shared on social networks generates a higher engagement than other web video marketing content.

The highly-regulated pharma industry is slowly incorporating web video marketing into their marketing mix.

Publicly traded health care companies have been reluctant to participate in social media activities, though a few are relying on web video marketing to educate consumers.

For eCommerce web video marketing to be successful, retailers need to do more than just create product videos and move the focus from broadcast to online.

Web video marketing works better than other digital communications because the audiovisual content engages a viewer from both a sound and a sight perspective.

Due in part to the surge of distribution opportunities available to share web video marketing content, Hollywood A-List directors are more open to create advertising for major consumer packaged good grands.

With over 2 million customers, eCommerce retailer AsSeenOnTV.com aims to expand its reach by moving into web video marketing and mobile video marketing to promote products.