There, I Said It: Screw Viral Videos

Organizations need to stop chasing viral video as a cornerstone of their online video marketing efforts and instead develop web video marketing campaigns that deliver repeatable, measurable and sustainable views.

Reeling in the online video ROI

As online video moves away from a user-generated, “snack based” content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement.

3 Simple Tips For Business Video Analytics

Web video marketing content can be measured by the number of video views, the amount of time viewers watched with the content, and how the video helped to convert viewers to an engagement action.

5 Actions You Want Every One Of Your Video Viewers To Take

Viewer engagement should be a top goal for video content used in web video marketing campaigns.

The Power of Engagement – 8 Ideas You Can Add To

Since online video is an effective way to engage an audience, the effectiveness of web video marketing campaigns can and should be measured.

Tuning Website Video for Higher Conversion — Part 1

Most organizations are incorporating web video marketing content into either video landing pages, blogs or directly onto a website’s homepage.

Most Retailers Use E-Commerce Videos

While retailers are incorporating some online video into their websites, more web video marketing tactics should be utilized to increase eCommerce sales.

The Case AGAINST Viral Video For Business And E-Commerce

According to Dr.

Shooting for the Small Screen: Do the Old Rules Apply?

Web video marketing content creators should consider how the video content will be viewed and avoid tactics such as heavy pan movements in order to create the clearest quality video.

Online Video, It’s Not Just About Advertising Anymore

The emergence of online video means that it has moved beyond just advertising and web video marketing has increasingly become an important tactic.

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