There, I Said It: Screw Viral Videos

Organizations need to stop chasing viral video as a cornerstone of their online video marketing efforts and instead develop web video marketing campaigns that deliver repeatable, measurable and sustainable views.

Reeling in the online video ROI

As online video moves away from a user-generated, “snack based” content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement.

Video Email and the iPhone Experience

Before determining if different video formats are needed to support mobile smart appliances, web video marketers should ascertain the percentage of their audience who view content via iPhone, Droid and other smart phones.

Tequila Brand Launches With Steamy Web-Only Video Campaign

Justin Timberlake’s 901 Silver tequila line is using a series of web video shorts as part of its online-only launch, designed to introduce viewers to the brand.

5 Actions You Want Every One Of Your Video Viewers To Take

Viewer engagement should be a top goal for video content used in web video marketing campaigns.

The Power of Engagement – 8 Ideas You Can Add To

Since online video is an effective way to engage an audience, the effectiveness of web video marketing campaigns can and should be measured.

Tuning Website Video for Higher Conversion — Part 1

Most organizations are incorporating web video marketing content into either video landing pages, blogs or directly onto a website’s homepage.

The Case AGAINST Viral Video For Business And E-Commerce

According to Dr.

Five Online Video Don’ts

Things web video marketers shouldn’t do include creating video content that exceeds five minutes in length and not making viral views the cornerstone of a distribution strategy.

Dilbert on Viral Online Video

Viral web video marketing parody in the “Dilbert” comic strip published on 18 July 2010 illustrates the steps marketers should avoid when creating online video content.

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