Justin Timberlake's 901 Silver tequila line is using a series of web video shorts as part of its online-only launch, designed to introduce viewers to the brand.
See more here: Tequila Brand Launches With Steamy Web-Only Video CampaignViewer engagement should be a top goal for video content used in web video marketing campaigns.
Link:Since online video is an effective way to engage an audience, the effectiveness of web video marketing campaigns can and should be measured.
Follow this link: The Power of Engagement - 8 Ideas You Can Add ToMost organizations are incorporating web video marketing content into either video landing pages, blogs or directly onto a website's homepage.
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