Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. They give a good list of reasons as to why you would want to integrate and a list of content management systems (CMS) they’ve already got integration initiatives with

When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I’d be back with part two which looked at the more technical aspects of online video for shopping from a consumer’s perspective, so here we are.

Invodo recently dropped a whitepaper titled Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution which looks at video on ecommerce sites, but from the perspective of the consumer.

According to new research commissioned by Unruly Media , viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand metrics and ad enjoyment

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online.