For those of you who don’t know: YouTube is like those people you know who are always doing something to their house.

In Part 1 of our coverage of The YouTube Advertiser Playbook , we talked about how businesses need to come up with a plan before shooting a video.

In this week’s Reel Web, we discuss several online video trends and updates from the past week including: more updates and changes at YouTube, Comscore’s most recent stats around online video consumption, Viacom’s interest in social tv, and a

Last week, we covered the extensive first section of the new YouTube Advertiser Playbook .

Nearly a year ago, YouTube rolled out their “ auto-generated channels ,” which are channels created to curate content based on relevant topics. Think of them as YouTube-created playlists.

Last year, we took a look at some amazing YouTube statistics .

Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore .

Calls-to-action should be something fun or stir people to react to your videos, to become involved.

It’s taken awhile for Google-owned YouTube and Google-owned Google+ to get the two married properly.

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.