Avid just announced that the first version of Avid Studio for the iPad is now available on the Apple App Store. If you have been using Avid Studio at home for years and always wanted to use it on the road, now you will be able to, albeit in a lighter format. Avid Studio for iPad is priced at just $4.99 and is said to be easy enough for first-timers, yet sophisticated enough for more advanced editors.
Stupeflix announced today, at the Business Video Expo, that they are changing the way they connect to developers and allow access to the Stupeflix video creation suite API. Whereas it was somewhat cost prohibitive in the past, they are now lowering the price of both access and video rendering to commoditize video creation.
Here's a tremendous way to get your ad money's worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world.
When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But it's even more popular than I thought--and far more popular a strategy this year than ever before. And it's made me realize that something we've joked about for a very long time has finally come true: the game officially doesn't matter anymore, not even for the commercials
YouTube is rolling out six new educational channels focusing on math, science, history, art/culture, and astronomy .
The verdict is in: Online videos are the new marketing method for businesses, both small and large alike.
This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.
The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.”
We all know it's important that we upload video content on a regular basis because it helps us build momentum, increases our videos' ranking in search, and keeps our audience engaged. But sometimes keeping up with a regular schedule is just too difficult because our content requires high production value that's unreasonable to pull off on a weekly basis. Other times it's just because we don't have any more ideas for video content.
