Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together
comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and a user-generated product video that was created and submitted by ...

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Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together
Tags: advertising,
business,
comscore,
consumer,
consumer video,
conversion,
engagement,
events,
industry,
internet,
marketing,
professional video,
youtube