Online shoe retailer Zappos.com produced 58,000 videos during 2010 by using mostly Zappos employees to showcase items for sale, resulting in a 10 percent sales increase for products featuring video content.

inShare2; share; email; print; Comment. At the recent Streaming Media West 2009 show, Rico Nasol, Content Team Senior Manager at Zappos.com spoke on the video commerce session about what they're doing with video and how effective it is. ...