50% Of All In-Stream YouTube Video Ads Are Skippable

November 3, 2011 Posted by Web Video Tech in web video industry updates

Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers’ messages they want to see and when, is now pushing 18 years of video ads per day . On top of that impressive number, YouTube has also announced that 50% of all in-stream YouTube ads are skippable