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December 5, 2011 Posted by Web Video Site Editor in web video industry updates

Screw Viral Videos! The Orabrush YouTube Marketing Story - Part 1 of 4

I interviewed Orabrush’s Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to “screw viral videos” if you want to be successful with today’s online audiences’ increased social expectations.

Go here to read the rest:
Screw Viral Videos! The Orabrush YouTube Marketing Story - Part 1 of 4
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Tags: case study, conference, interview, search engine strategies, social-media, social-video, video-sharing, viral-video, youtube, youtube channel
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