The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research
According to new research commissioned by Unruly Media , viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand metrics and ad enjoyment
The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research
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