YouTube And TV Ads Are Better Together

December 6, 2011 Posted by Web Video Site Editor in web video industry updates

It's like peanut butter and chocolate all over again. A new report from Google and Ipsos , who has got a creepy tagline "Nobody's Unpredictable," took a look at ad effectiveness in terms of ad recall and and brand metrics and found, once again, that TV and online video ads are very complementary. The research looked at 15 and 30-second pre-roll ad for six advertising campaigns and found that viewers who saw the YouTube pre-roll and a TV ad for the same brand doubled up brand recall percentage on those who only saw TV ads.